Researcher Database - TSUJI YUKIE | Kobe Gakuin University

（Last updated : 2026-03-18 11:01:05）

TSUJI YUKIE

Department / Course

Kobe Gakuin University The Faculty of Business Administration Department of Business Administration

Job Professor

Profile

Main Subject
Marketing

Academic background
1980/04/01～1984/03/03	Mukogawa Women's University Graduated
1990/04/01～1992/03/31	Doctoral Program (1st Semester) Kobe University Finished
1992/03/31 Degree Acquisition	Kobe University commercial science Master (commercial science)
1992/04/01～1996/03/31	Doctoral Program (2nd Semester) Mukogawa Women's University Finished
1996/03/31 Degree Acquisition	Mukogawa Women's University home economics Doctor (home economics)

Business career
2015/04/01 ～	Professor Kobe Gakuin University The Faculty of Business Administration Department of Business Administration

Status of Educational and Research Activities
The consumer's action and psychology over fashion are analyzed.\nEspecially a young man's (college student) tendency was treated to the time series, and change is followed.\nA young man's present needs and present sense of values are considered from there.

Themes Available for Lectures and Interviews
I can analyze the research, customer satisfaction, or consumer behavior about a brand.
I can show a young man's needs and satisfaction (psychology) from an analysis result.
I can study the influence and brand construction which fashion and a character give to a customer.
I can study the theme about the factor for local brand construction.
I can study the theme based on the analysis result about consumer confidence or customer satisfaction.

Qualification and license
1987/11/15	The 2nd class of bookkeeping official approval
1984/03/31	Elementary school teacher first class common license

Book and thesis
2023/09/26	Books	Consumer behavior for a sustainable society,pp.17-117 (Co-authored)
2020/04/10	Books	Marketing of the society which can continue,pp.全章 (Sole-authored)
2016/03/16	Books	Research vision-marketing research is actually -.,pp.1～195頁 (Sole-authored)
2013/01/26	Books	The feeling of a new life of a prejudice and a Japanese-young man: A selection criterion and buyer behavior -,pp.1～176頁 (Sole-authored)
2001/06/06	Books	Fashion, a Japanese-young man's buyer behavior, and fashion marketing -,pp.全章 (Sole-authored)
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Academic conference presentation
2025/06/21	Polarization of university students' views on gifts (The Japan Research Association for Textile End-Uses)
2025/06/13	Characteristics of clothing required in eco-consumption (The Society of Fiber Science and Technology, Japan)
2025/06/06	Eco-consciousness and practices of university students regarding textile products (The Textile Machinery Society of Japan)
2025/05/31	Factors that make female college students feel that they get a good deal when it comes to clothing (The Japan Society of Home Economics)
2025/03/22	Characteristics of sweets preferred by young people in Japan (ICBEIT(International Conference on Business,　Economics and　Information Technology)2025 Mactan Cebu)
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Lecturer and lecture
2023/09/15	New ways to sell food and consumer needs (Kobe Gakuin University （Satellite Classroom）)
2020/01/20	The recognition desire age's sense of values and consumer behavior of a young-man generation (Tokyo)
2019/11/18	New worth of chocolate as goods (Prefectural Mikage high school)
2019/06/03	Fashion of a world, hot-selling product development (Kobe Gakuin University)
2018/06/04	Get to know fashion and a hot-selling product in marketing. (Kobe Gakuin University)
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Present specialized field
keyword(Fashion、Character、Fair trade、Brand)

Educational ability

●Practical Example of Education Technique

2015/04/01 ～	Practice of active learning

●Prepared Textbook and Other Teaching Materials

2024/12/01	Chocolate Trade
2017/03/30	Management lecture note
2011/03/15	The trial of the seminar to which growth of a student is urged
2004/11/11	The 1st step of marketing　（The 2nd edition）
2003/05/01	The new viewpoint of marketing

Teaching Experiences
Character business （Shoin Kobe woman institute）
Fashion business theory （Kobe International University）
Consumer confidence （Kobe International University）
Management strategy theory （Kyoto Gakuen University）

Belonging society
2000/04/01 ～	The Japan Society of Home Economics
1994/04/01 ～	The Textile Machinery Society of Japan
1993/04/01 ～	The Japan Research Association for Textile End-Uses
1992/04/01 ～	The Society of Fiber Science and Technology,　Japan
1998/11/07 ～	Japan Association for Consumer Studies
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Committee and society
2022/06/01 ～	Sakai City Sakai City Large Scale Retail Store Location Council
2021/11/02 ～ 2022/03/31	Hyogo Prefecture Plastic Resource Recycling Study Group

Activity in society
2023/05/29 ～	Chairman of the Department of Clothing Psychology, Japanese Society of Home Economics
2020/04/01 ～	Developing fair trade products with local companies
2017/04/01 ～	Osaka Prefecture University, Visiting researcher
2016/04/01 ～	The Textile Machinery Society of Japan、Felloe
2016/04/01 ～	The new business plan for animal protection is built.
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